The City regulator has fined, and banned from top financial services jobs, three former executives at Swinton Insurance over historic mis-selling scandals.
The Financial Conduct Authority (FCA) announced the penalties against the individuals after the company was previously fined more than £8m.
The action followed investigations which found failures in its sales of payment protection insurance in 2009.
Four years later the insurer was ordered to pay £7.4m as "aggressive" efforts to hit bonus-linked profit targets resulted in "mis-sales of monthly add-on insurance policies."
The FCA said on Wednesday that former chief executive Peter Halpin was to pay £412,700 and had been banned from acting as chief executive of a financial services firm.
Anthony Clare, the ex-finance director, and former marketing boss Nicholas Bowyer were banned from "performing significant influence functions at financial services firms."
They were ordered to pay £208,600 and 306,700 respectively.
Tracey McDermott, the FCA's director of enforcement, said: "A culture was allowed to develop within Swinton that pushed for high sales and increased profit without regard to the impact on the firm's customers.
"We expect firms to put customers at the heart of their business. These three directors should have recognised the risk to customers and redressed the balance so that the drive to maximise profits did not jeopardise the fair treatment of customers.
"Today's enforcement action should serve as a timely reminder to those at the very top of firms that the FCA is determined to hold individuals to account where they fall short of the standard we require."
The FCA said that Swinton's participating directors at the time of the failures collectively stood to gain a bonus of approximately £90m under the directors' share scheme if operating profits reached £110m in 2011.
It said that Halpin, Clare and Bowyer would have "benefited significantly" under the scheme had the target been met.
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