Struggling BlackBerry has pinned its hopes on a new smartphone with a large square screen.
The Passport device was unveiled in Toronto, Canada, and its unconventional design features a touch-sensitive tactile keyboard alongside a 4.5-inch square HD screen.
The screen width fits 60 characters rather than the 40 seen on a rectangular five-inch device, making it ideal for reading ebooks and viewing documents.
The company has pitched the device at professionals.
Chief executive John Chen said: "As we set out to design BlackBerry Passport, we were guided by a simple yet challenging idea - to set aside the limitations of traditional design and to instead simply build a device that fundamentally changes the way business professionals get work done on their smartphone.
The device is optimised for reading documents "The BlackBerry Passport was created to drive productivity and to break through the sea of rectangular-screen, all-touch devices."
It is a key moment for the company, which was once the leading smartphone maker with its business-approved handsets.
But earlier this year, BlackBerry announced a quarterly loss of $423m (£254m) after suffering a revenue drop of more than 60%.
The device will be priced at £529 in the UK and $599 in the US.
The phone is now on sale in the UK and will be available in more than 30 countries by the end of the year.
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