Government Spent £410,000 On Green Deal PR

By Sophy Ridge, Political Correspondent

The Government has spent more than £410,000 on PR consultants to promote its Green Deal scheme, despite only 219 households having the work completed.

The £413,815 marketing spend works out at £1,889 for every household with the energy efficiency measures installed.

According to figures released to Sky News under the Freedom of Information Act, PR agency Freud was paid £350,155 in 2012/13 and £63,660 in the first eight months of 2013/14 to promote the policy.

Yet by the end of last month, only 1,173 households had committed to taking part - up from 954 in September - and the Green Deal had been implemented in only 219 properties.

Under the scheme, an assessment is carried out to calculate any savings a householder could make through energy efficiency.

The customer repays the costs of the work in the form of a loan paid for through increased energy bills.

Ministers claim the savings should cover the expense of the repayment.

Jonathan Reynolds, Labour's shadow minister for energy and climate change, said: "Ministers said the Green Deal would be the biggest home improvement scheme since the Second World War but so far installation work has only been completed on 219 properties.

"Consumers simply do not think that the Green Deal is a good deal, with concerns about hidden costs and high interest rates regularly being cited as issues that are deterring people from signing up.

"It has been obvious that there are serious problems with the Green Deal for some time, and these latest statistics just reinforce that point, but ministers are still not getting to grips with the problem."

A spokesman for the Department of Energy and Climate Change said: "The benefits of making properties more energy efficient, in terms of warmer homes and lower bills, are clear to everyone.

"The Green Deal is one way which households can finance energy efficiency measures and over 100,000 people have already had a Green Deal assessment.

"Research shows that over 80% of those people have already had or intend to have at least one energy saving measure installed."

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