Vodafone To Launch 4G On Same Day As Rival

The roll-out of high speed 4G services is gathering pace as Vodafone confirms it will launch its offering on the same day as rival O2 - August 29.

The companies are following in the footsteps of EE, which stole a march on them with a 4G offering last October after overhauling its network to find spare spectrum capacity.

Both Vodafone and O2 - along with other firms - had to wait for industry regulator Ofcom's auction of 4G spectrum in February.

Hutchison - which owns 3 - and BT were among the other successful bidders.

Vodafone said it would offer 4G to its customers in London first and planned to extend the service to another 12 cities by the end of the year.

EE was first to introduce 4G services to the UK market

The Vodafone "Red 4G-ready" package, the company said, would offer people access to either the music streaming service Spotify or Sky Sports.

It also promised unlimited UK data for the first three months and while its full prices would not be announced until next week, starting prices would be at £26 per month - more than its rivals.

Guy Laurence, chief executive of Vodafone UK, said: "With 4G, speed is just the start: it's what you do with it that really matters.

"We are taking 4G into a new league by offering sport and changing the tune with all the music you could want.

O2's owner paid £550m for 4G spectrum

"4G is finally worth getting and there's plenty to look forward to."

On the issue of cost, he added: "Price wasn't the key factor. It's all about entertainment."

Vodafone expects a broadband speed that is around six times faster than standard 3G while O2 had already promised download speeds up to five times faster than on 3G.

The details prompted Ernest Doku, telecoms expert at comparison site uSwitch.com, to suggest that at face value Vodafone's package provided consumers with "clear and tangible benefits" and claimed O2 could be "left behind in the 4G race".

Despite Vodafone only launching in London initially, compared to O2's roll-out in London, Leeds and Bradford, he said: "Vodafone has added some fuel to the 4G fire with its new plans.

"As competition finally looks set to heat up, Vodafone has thrown down the gauntlet with deals that offer not only faster data speeds, but more mobile data and - most importantly - a great selection of extra benefits to really make the most of it."

Vodafone said its 4G services would arrive in Birmingham, Bradford, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield before the end of the year.

O2 said a total of 13 UK cities would be connected by the year's end.

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