BP is stepping up its campaign to prevent what could be billions of dollars worth of claims against it relating to the Gulf of Mexico disaster.
The oil firm is placing full-page advertisements in three of America's largest newspapers on Wednesday as its $7.8bn (£5.1bn) initial estimate on compensation for tens of thousands of businesses and individuals remains on course to be significantly over-shot.
The advert, scheduled to run in The New York Times, Wall Street Journal and Washington Post, accuses "trial lawyers and some politicians" of encouraging Gulf Coast businesses to submit thousands of claims for inflated or non-existent losses.
It says: "Whatever you think about BP, we can all agree that it's wrong for anyone to take money they don't deserve.
The tourism and fishing industries were hit hard by the spill"And it's unfair to everyone in the Gulf - commercial fishermen, restaurant and hotel owners, and all the other hard-working people who've filed legitimate claims for real losses."
The ad campaign is being launched as BP prepares to appeal a US court ruling in April that the company argues was based on a flawed interpretation of its agreement to compensate companies affected by the huge spill in 2010.
BP claims the ruling effectively gives the green light to anyone to make a false claim.
BP's advert appears in three US newspapersIts appeal is scheduled to be heard on July 8 but Jim Roy, one of the lawyers who brokered the settlement terms, has accused the company of under-estimating its responsibilities.
He said: "The court has rejected BP's argument multiple times.
"Simply put, BP has buyers' remorse because it guessed wrong on the cost of a deal, which it - for nearly two years - negotiated, co-authored, agreed to and sought Court approval of.
"The notion that BP is somehow trying to portray itself as a victim is preposterous."
In addition to the compensation bill and clean-up costs, billions more hinge on the outcome of a trial designed to identify the causes of the well blowout and assign percentages of fault to the companies involved.
BP spokesman Geoff Morrell said the newspaper advert was consistent with the company's efforts to keep the public informed of its economic and environmental restoration efforts.
"It explains the actions we are taking to defend the contract we agreed to and to assure the integrity of the claims process," he said in a statement.
"But it is also intended to make clear that BP remains as committed today as it was three years ago to doing the right thing.
"While we are actively litigating the payments by the claims programme for inflated and even fictitious losses, we remain fully committed to paying legitimate claims due to the accident," he said.
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