M&S Fightback Hit As 'Knicker Queen' Quits

Written By Unknown on Kamis, 18 April 2013 | 00.11

Marks & Spencer's battle to overturn a slump in clothing sales has suffered a blow after its head of lingerie and beauty quit after just three months in the job.

The appointment of Janie Schaffer, who is known as the Knicker Queen, was announced amid much fanfare in November as part of a wider plan to bolster its general merchandise offering.

Janie Schaffer 'Knicker Queen' Janie Schaffer is known as the 'Knicker Queen' (Image credit: Jane Hilton)

A spokeswoman for M&S confirmed on Tuesday night that Schaffer, who had previously worked as chief creative officer at Victoria's Secret, had left the firm but declined to comment further.

It is understood she had wanted more creative input at M&S.

Only last week the company announced its seventh straight quarterly fall in underlying sales of clothing, footwear and homeware - a performance which intensified pressure on chief executive Marc Bolland.

He had previously said that his turnaround plan would not make a major impact on sales until July when autumn and winter collections hit the shops.

His new general merchandise management team is led by John Dixon, the former boss of M&S's food business, and Belinda Earl, the former chief of Debenhams and Jaeger.

News of Schaffer's departure overshadowed M&S's announcement that it was to make a greater advance into Europe in the Netherlands, Luxembourg and Belgium.

M&S, which exited all of its stores in continental Europe in 2001, has previously confirmed a return to France.


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