Ferrari Launches First-Ever Hybrid Model

Ferrari has unveiled its first-ever hybrid model - LaFerrari.

The limited edition car was revealed at the Geneva Motor Show.

The company says LaFerrari encompasses the "very best of Prancing Horse passion, technology and exclusivity".

Ferrari president Luca di Montezemolo explained: "We chose to call this model LaFerrari because it is the maximum expression of what defines our company - excellence.

"This is a truly extraordinary car which encompasses advanced solutions that, in the future, will find their way onto the rest of the range, and it represents the benchmark for the entire automotive industry.

"LaFerrari is the finest expression of our company's unique, unparalleled engineering and design know-how, including that acquired in Formula 1."

The car is described as the successor to Enzo

The company says its hybrid technology - Hy-Kers - represents the perfect combination of maximum performance and lower emissions, and offers "absolute levels of performance, aerodynamic efficiency and handling without any form of compromise in any area".

As expected, there has been a lot of excitement at the new hybrid car, with motoring journalists fulsome in their praise.

Technology website Engadget said: "Everyone knew Ferrari was cooking up its first hybrid, and that it would be very quick when it was pegged as an Enzo successor. Still, we didn't quite expect the sledgehammer that is the LaFerrari."

Autocar was also impressed, saying: "Ferrari has effectively opened a second front in its war with McLaren, its deadliest racing rival, in revealing the replacement for its 10-year-old Enzo supercar."

AutoExpress pointed out that while the exact price has yet to be confirmed "don't expect change from £1m".

But the price clearly does not matter for those who have already placed an order. Ferrari said a total of 499 cars are being built - and they have already all been sold.

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