New UK car registrations continued to rise for the 11th consecutive month in a row, according to new figures.
Latest data from the the Society of Motor Manufacturers and Traders (SMMT) showed here was a 11.5% rise of car sales, to 143,643 units, over the period.
January saw the third month of double digit growth in the past four months.
Set against a challenging economic backdrop, it suggests deals and offers have helped to drive demand.
Cost-conscious and environmentally-minded motorists were attracted to advances in fuel efficiency across all ranges and new alternative propulsion systems.
These include diesel-electric hybrids, plug-in hybrids and extended-range electric vehicles.
There was growth across all fuel types, although alternatively fuelled cars saw a 7% rise.
The Ford Fiesta was the best selling car in January, followed by the Focus and the Astra.
Meanwhile, the Mini, Dual Purpose, Lower Medium and MPV segments all posted double digit gains, largely on the back of new models being introduced over the past 12 months.
As result of the positive figures, the SMMT has revised its growth forecast upwards for this year and predicted firm growth in 2014.
The market is expected to rise by 0.6% to 2.057 million units in 2013 and by 2.6% to 2.11 million units in 2014.
Mike Baunton, SMMT Interim Chief Executive, said: "The new car market has started the year confidently with registrations climbing 11.5% in January.
He added: "Lifted by a solid rise in private demand, the new car market posted its 11th successive month of growth with motorists attracted to forecourts by the latest models and competitive deals on offer."
The automotive industry is a vital part of the UK economy, accounting for 700,00 jobs and 10% of total UK exports.
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